5 Tips To Improve Your Facebook Posts

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  • Posted on October 8, 2015 at 11:34 am

Do you market your clients’ products and services on Facebook? Do you wish to reach more people through your Facebook posts? When you use the right tactics to post your ideas and content, you can get better results from your Facebook marketing. Here are 5 tips to improve your Facebook posts.

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Create a posting roadmap
There are many businesses, which post things on Facebook without a plan. As a result of this, their posts do not address the needs of their audience. Create a roadmap for your posts that cover various topics. For instance, if you are in the food industry, then your content could cover recipes, fitness tips, etc. The more the number of topics you cover, the better is the variety you can offer your audience.

Write for skim readers
Consider the ever decreasing attention span of your readers instead of debating on the length of your Facebook posts. According to experts, an attention span is of less than seven seconds. When you apply this principle to your Facebook page, you would realise that the first three or four words of your post are important for grabbing the audience’s attention.

Optimise your content after analysing it
Before choosing the type of content you want to post, analyse your audience and business. If you wish to drive your audiences’ attention towards the description of your post, then include an image along with it.

Consider using brand hashtags
Did you know that posts with brand hashtags outperform the ones without them? Using brand hashtags will make sense for your business if you use them properly for branding. Hashtags may also be useful if you are posting trending topics.

Customise your Facebook post descriptions
When posting a link on Facebook, you would find that it gets you the metadata automatically. You can edit this by changing the description of the metadata to suit the current content requirement along with the post description.

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