The software company developed B2C products in the productivity software sector and was struggling to build a strong and engaged community on social media. They turned to Social Media Marketz, a social media marketing service that specializes in community building, for a variety of industries through exceptional research backed by platform based strategy for development. With the help of Social Media Marketz, the software company was able to overcome their challenges and achieve success in building a strong online community.
Overall, these efforts helped the software company build a strong and engaged community on social media, which in turn helped drive sales and improve their reputation in the industry.
What was our reasoning behind it:
Maintaining trust with their audience was also a top priority for the client. They wanted to ensure that their online reputation remained positive and that their customers were satisfied with their products and services.
Social Media Marketz helped the software company manage their online reputation by responding promptly to customer inquiries and complaints, monitoring social media mentions, and sharing customer reviews. They also provided guidance on how to handle negative feedback and resolve customer issues effectively.
To help us manage our online reputation, Social Media Marketz provided very resourceful tactics. I especially liked the system to monitor our social media accounts for customer inquiries and complaints to enable prompt responses to these inquiries and complaints, providing helpful and informative responses. Thanks to these efforts, we saw a 25% increase in customer satisfaction and a decrease in negative online reviews. We were able to maintain our reputation as a trustworthy and reliable software company in the productivity software sector.
~ Senior PR Manager, Customer Service Department
In the productivity software sector, sharing free knowledge and resources is key to building trust and establishing oneself as a thought leader in the industry. Our client recognized the importance of this and wanted to provide their audience with valuable resources that would help them succeed. Social Media Marketz helped the company create and share a variety of free resources, including guides, tutorials, and webinars. These resources covered a wide range of topics related to productivity software and were well-received by the company's audience.
To share free knowledge and resources with their audience, the software company worked with Social Media Marketz to develop a variety of content. This included creating detailed guides on using their productivity software, producing instructional videos and tutorials, and hosting webinars on various topics related to productivity software.
Social Media Marketz helped the company promote these resources through social media and email marketing campaigns. They also ran targeted ads on LinkedIn, which helped drive traffic to the company's website and increase visibility.
As a result of these efforts, the client saw a 59% increase in website traffic within the first year. They also saw a 38% increase in sales, as more people learned about the company and its products through their free resources.
In addition to driving sales, these free resources helped the software company establish themselves as a go-to resource for productivity software. They became known as a thought leader in the industry, which helped build trust with their audience and further solidify their reputation as a reliable and trustworthy software company.
The software company was able to overcome their challenges and achieve success on social media thanks to the help of Social Media Marketz. By focusing on community building, trustworthiness management, and free knowledge sharing, they were able to connect with their audience, maintain a positive reputation, and establish themselves as a thought leader in the productivity sector. Other companies in the software sector can learn from the software company's success and consider using Social Media Marketz's services to achieve similar results.