Case Studies

iThenticate - Plagiarism detection software

Detect intended and unintended plagiarism

iThenticate is one of the leading professional plagiarism detection and prevention software, by Turnitin, used by scholarly publishers and research institutions. The software is widely used to ensure the originality of written work before it is published. However, chances are the software will fail to detect unintended plagiarism due to existence of limitless information on the internet.

iThenticate ensures integrity in writing

iThenticate wanted to spread awareness about the significance of plagiarism removal from academic documents through its social media platform. Hence, we aim to:

• Update users about plagiarised content.
• Build brand name across different demographic regions.
• Increase web traffic and generate hot leads.
• Use various social media platforms to engage prospects and members of research community.

Our approach

Facebook

In order to work towards the desired objective, we engaged into significant activities at Facebook, Twitter and Google My Business.

• As a large platform, Facebook targeted reader’s attention through regular updates about plagiarism and allegations on non-compliance.
• Newsletter and blog post sharing on the profile page as well as in relevant groups
• ‘Plagiarism Education Week’ campaign was organised in association with Turnitin to give awareness and prevention tips to people about plagiarism.
• A free registration page was linked to the campaign page to collect details of the prospective and interested users.
• The core objective was to present and explain the motive of the brand and how users would benefit from it.

Twitter

• Twitter is the best medium for users who enjoy constant contact and expect to get updates in a brief and succinct manner.
• With 1 tweet and 1-2 re-tweets on daily basis, the account was made interactive.
• #plagiarism, #research, #fraud and similar hashtags were used for tweets.
• #integrity2015 was the hashtag created to promote the ‘Plagiarism Education Week’ campaign.

Google My Business

• Google My Business is another emerging platform in social media, where we cross shared the updates from other social media pages.
• To promote the brand, posts were also shared about the parent company’s (Turnitin) education week campaign with relevant hashtag usage.

RESULTS

• Increased engagement on all three social media profiles

• Today, iThenticate’s Facebook profile has 5100+ people liking the service.
• The twitter profile showcases 840+ users following iThenticate.
• The followers section of iThenticate’s twitter account also counts to 1980+ users.

• The marketing strategies for Facebook, G+ and twitter ensured lead generation in multi-folds.
• The campaign gave a significant boost in lead generation, which significantly increased the sales of iThenticate by 30%.