iThenticate - Web Presence Management
iThenticate is one of the leading professional plagiarism detection and prevention software, by Turnitin, used by scholarly publishers and research institutions. The software is widely used to ensure the originality of written work before it is published. However, chances are the software will fail to detect unintended plagiarism due to the existence of limitless information on the internet.
Aim of the campaign
iThenticate wanted to spread awareness about the significance of plagiarism removal from academic documents through its social media platform. Hence, we aim to:
- Update users about plagiarised content.
- Build brand name across different demographic regions.
- Increase web traffic and generate hot leads.
- Use various social media platforms to engage prospects and members of the research community.
Approach by Social Media Marketz
Facebook Marketing
In order to work towards the desired objective, we engaged in significant activities at Facebook and Twitter.
- As a large platform, Facebook targeted reader’s attention through regular updates about plagiarism and allegations of non-compliance through FB posts and discussions.
- Newsletter and blog post sharing on the profile page as well as in relevant groups
- ‘Plagiarism Education Week’ campaign was organised in association with Turnitin to give awareness and prevention tips to people about plagiarism.
- A free registration page was linked to the campaign page to collect details of the prospective and interested users.
- The core objective was to present and explain the motive of the brand and how users would benefit from it.
Building Presence at Twitter
- With 1 tweet and 1-2 re-tweets on a daily basis, the account was made interactive and engaging.
- #plagiarism, #research, #fraud and similar hashtags were used for tweets.
- #integrity2015 was the hashtag created to promote the ‘Plagiarism Education Week’ campaign.
Key Results Achieved
- Increased engagement on all three social media profiles with 42000 new followers and over 12000 comments and shares.
- The marketing strategies for Facebook, G+ and twitter ensured lead generation in multi-folds with new Universities and Institutions approaching for details.
- The campaign gave a significant boost in lead generation, which significantly increased the sales of iThenticate by over 34%.
Case study 2: Equipment Rentals India
Equipment Rentals India is a leading online marketplace for sale, purchase and leasing of heavy construction equipment. Small and big players all need to trade construction equipment and there was a need to first reach out to all stakeholders and advise them of this possibility.
Aim of the campaign
Equipment Rentals India wanted to inform and educate clients about their service, wanted their App downloads and transactions to happen. Hence, we aim to:
- Update users about such an online marketplace for trading heavy construction equipment.
- Build brand name across different demographic regions.
- Increase web traffic, get more App sign ups and generate hot leads.
- Use various social media platforms to engage prospects and members of the manufacturing community.
What activities were undertaken for business promotion?
At Social Media Marketz, we found that most of the audience for Equipment Rentals India is using Facebook, Linkedin and Instagram and hence we started with a massive outreach program to reach out to the construction equipment fraternity in India.
- We shared pictures of mining equipment, building equipment and construction vehicles and the best practices on how to use and maintain them.
- Images of the latest models of equipment were shared and compared by the technical team.
- We also shared videos on Facebook to demonstrate how machines worked
- Regular updates were shared about the auctions and new projects.
How did Equipment Rentals India benefit?
The client received overwhelming response from manufacturers, contractors and hirers of equipment. The page got more than 3000 'likes'. Since the social media activity started in 2015, Equipment Rentals India audience has grown steadily and today the web platform gets over 1000 unique visitors every day from the social media.
Case study 3: Redmark Editing
Redmark Editing provides top-notch language editing services which are highly recommended by US and Canadian universities. Our aim was to spread awareness among people about Red Mark Editing services so that master's students and independent research scholars can place their orders.
Scope of our magic wand:
Promotion on Facebook, LinkedIn and Twitter for 10 months
- Promotion of Redmark Editing service on social media platforms
- Daily updates about the company and related news from the targeted states
- We shared email ids and website link to get an instant enquiry for editing services
- We did surveys about clients' requirements through social media websites where people were asked to share their queries and vote on certain issues.
Results of our magic wand:
Redmark editing has successfully emerged as one of the biggest editing service providers in the US and Canada and is rapidly growing in other countries.
- A multifold rise in Facebook likes
- Increase in clients approaching them through Social media pages on LinkedIn, Facebook and Twitter.
- Launch of new services that were found to be in demand through the online survey we conducted
- More website traffic through social media campaigns
