Perfecting the Art (and science) of Digital Marketing: A Step-by-Step Guide

The art of marketing involves creating innovative ideas and “concepts”. In order to build and sustain a long-term relationship with your customers, organisations need to champion the voice of the customer through the art of marketing. The science part of marketing is almost taken for granted today. After all, the very essence of digital is the ability to tag, track and measure.

One of the roles of Digital Marketing is to understand human behavior and target the same interested audience for marketing. When marketers create buyer persona, they consider all the likes and dislikes or factors that make people so amazing.Once the target audience is decided, marketers work hard to create campaigns and try their best to reach the same target audience. These campaigns involve content writing and design, which are the general requisite of an art. When the campaign runs, even changes are made as per the result which something does not attribute to science as changeability isn’t something attributed to science.

Social Media Marketing

Social media is one of the biggest advertising platforms in this digital era.Social media has the most significant number of followers, and it remains active throughout. However, although all social media platforms are suitable for advertising, the most recognized are Facebook and Instagram. With these accounts, we can promote our business through organic advertising where we can pay for our ad to appear to a broader audience.

Email Marketing

This digital commerce technique makes it easy for a company to follow up on their audience as well as to give them the first opportunity to know about new offers and items. However, email advertising is only effective when you have permission from your contact list to write them emails. The different types of permission include expressed and implied permissions. The implied one is where a customer takes part in purchasing something from the company and agrees to share their email as a contact medium. The expressed consent is where customers send emails to your company seeking to know much about your brand.

Search Engine

The search engine evaluates all the algorithm pages using relevance, keywords, links, CPC, and CPM of the page. For instance, if your company provides hotel services and a customer searches for “affordable picnic hotel near me” the search engine will optimize different sites and display the ones with more relevance to the search. Search engine optimization is a process of optimizing your online content so that the search engine likes to show it as on the top of the results for searches of certain keywords.

Design Is Key

As you advertise your brand, you want to be sure that people are attracted to it by the way it appears. Therefore, the way you design your webpage and arrange your items plays a significant role. Some customers have no idea about your services or products. However, the way you design your site will capture their attention and even push them to place an order. So it is important to design your site in a better manner.


Great content can help you build trust with your leads and customers. When consumers read your content, they start to develop an opinion of your brand.Content marketing allows your brand to demonstrate its expertise in the field while providing valuable knowledge that can help readers make a more educated purchasing decision.

Website Traffic

Website traffic is used to identify the number of people visiting a website during a day, a month or a year. Also, you can check how many pages people viewed when visiting your website and which devices they used to connect to the internet. It’s important to make a user-friendly website design when developing it. 

Lead generation

Lead generation is the process of finding people (leads) who’re likely to become your customers immediately or in the future. “Finding” people implies finding information about people, like their name, email ID or organization’s name, all of which you can use to initiate a business relationship with them. You can generate leads organically and/or by spending money, depending on your resources.

Attribution Modelling

Attribution modeling can advance you as a digital marketer because it helps track sales history. You can identify buying trends and customer interests with the help of attribution modeling. This tool also helps redefine your marketing strategy if it needs improvement.

Identify Your Target Audience

In order to drive the right traffic to your online store and to increase sales, you first need to define what a qualified audience is for your brand. You want to determine who they are, what they value and how they use each channel at the various stages of their purchase journey, from interest and validation through to decision and advocacy.

Digital Marketing is a combination of an art as well a science. Both the categories always need a striking balance to give the best result. Predicting when and why demand will rise falls under science while creating the demand and design are definitely an art.

Category : Digital Marketing
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